California Pizza Kitchen vs Digiorno · Bay Area shelf head-to-head
California Pizza Kitchen and Digiorno, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Digiorno carries more Brand PowerDigiorno fields the deeper lineupCalifornia Pizza Kitchen sits further up the premium end
California Pizza Kitchen
Digiorno
25
brand power
36
11
products
23
2
categories
1
9
grocers
9
87.2¢
price per oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Pizza Kitchen▭ Digiorno
Distribution · 30% of score38·38
C
D
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Pizza Kitchen
only Digiorno
no top category California Pizza Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only California Pizza Kitchen · 1
only Digiorno · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Pizza Kitchen · Digiorno
