California Pizza Kitchen vs Pizza Romana · Bay Area shelf head-to-head
California Pizza Kitchen and Pizza Romana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Pizza Kitchen carries more Brand PowerCalifornia Pizza Kitchen is in more Bay Area grocersCalifornia Pizza Kitchen fields the deeper lineup
California Pizza Kitchen
Pizza Romana
25
brand power
9
11
products
6
2
categories
1
9
grocers
3
$11.58
avg price
$8.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Pizza Kitchen▭ Pizza Romana
Distribution · 30% of score38·13
C
P
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Pizza Kitchen
only Pizza Romana
no top category California Pizza Kitchen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only California Pizza Kitchen · 7
only Pizza Romana · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Pizza Kitchen · Pizza Romana
