Calleris vs Zürsun Idaho Heirloom Beans · Bay Area shelf head-to-head
Calleris and Zürsun Idaho Heirloom Beans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Calleris is in more Bay Area grocersZürsun Idaho Heirloom Beans fields the deeper lineupZürsun Idaho Heirloom Beans sits further up the premium end
Calleris
Zürsun Idaho Heirloom Beans
35
brand power
38
7
products
14
5
categories
5
7
subcategories
10
8
grocers
5
35.1¢
price per oz
54.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calleris▭ Zürsun Idaho Heirloom Beans
Distribution · 30% of score33·21
C
Z
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calleris
only Zürsun Idaho Heirloom Beans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Calleris · 5
only Zürsun Idaho Heirloom Beans · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calleris · Zürsun Idaho Heirloom Beans
