Calpico vs Kern's · Bay Area shelf head-to-head
Calpico and Kern's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kern's carries more Brand PowerKern's is in more Bay Area grocersKern's fields the deeper lineup
Calpico
Kern's
12
brand power
31
4
products
12
3
categories
3
3
subcategories
6
2
grocers
8
$3.69
avg price
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calpico▭ Kern's
Distribution · 30% of score8·33
C
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calpico
only Kern's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calpico · Kern's