Camamu vs J.r. Liggett's · Bay Area shelf head-to-head
Camamu and J.r. Liggett's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Camamu carries more Brand PowerCamamu fields the deeper lineup
Camamu
J.r. Liggett's
36
brand power
9
27
products
2
3
categories
1
4
subcategories
1
1
grocers
1
$8.15
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Camamu▭ J.r. Liggett's
Distribution · 30% of score4·4
J
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Camamu
only J.r. Liggett's
no top category Camamu doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Camamu · 0
no exclusive doors — everywhere Camamu is, J.r. Liggett's is too.
only J.r. Liggett's · 0
no exclusive doors — everywhere J.r. Liggett's is, Camamu is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Camamu · J.r. Liggett's