Camamu vs Zum By Indigo Wild · Bay Area shelf head-to-head
Camamu and Zum By Indigo Wild, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zum By Indigo Wild carries more Brand PowerZum By Indigo Wild is in more Bay Area grocersZum By Indigo Wild fields the deeper lineupZum By Indigo Wild sits further up the premium end
Camamu
Zum By Indigo Wild
36
brand power
49
27
products
33
3
categories
3
4
subcategories
5
1
grocers
2
$2.02
price per oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Camamu▭ Zum By Indigo Wild
Distribution · 30% of score4·8
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Camamu
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Camamu · 0
no exclusive doors — everywhere Camamu is, Zum By Indigo Wild is too.
only Zum By Indigo Wild · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Camamu · Zum By Indigo Wild
