Cambridge House vs Gingrass Smoked · Bay Area shelf head-to-head
Cambridge House and Gingrass Smoked, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gingrass Smoked carries more Brand PowerGingrass Smoked is in more Bay Area grocers
Cambridge House
Gingrass Smoked
11
brand power
20
2
products
3
1
categories
2
1
grocers
5
$14.79
avg price
$20.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cambridge House▭ Gingrass Smoked
Distribution · 30% of score4·21
C
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cambridge House
no top category Gingrass Smoked doesn’t also play in.
only Gingrass Smoked
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cambridge House · 0
no exclusive doors — everywhere Cambridge House is, Gingrass Smoked is too.
only Gingrass Smoked · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cambridge House · Gingrass Smoked