Camp vs Coombs Family Farms · Bay Area shelf head-to-head
Camp and Coombs Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Coombs Family Farms carries more Brand PowerCoombs Family Farms is in more Bay Area grocers
Camp
Coombs Family Farms
19
brand power
28
4
products
5
2
categories
2
5
grocers
11
$1.53
price per fl oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Camp▭ Coombs Family Farms
Distribution · 30% of score21·46
C
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Camp
only Coombs Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Camp · 3
only Coombs Family Farms · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Camp · Coombs Family Farms
