Camp vs Runamok · Bay Area shelf head-to-head
Camp and Runamok, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Runamok carries more Brand PowerRunamok is in more Bay Area grocersRunamok fields the deeper lineupRunamok sits further up the premium end
Camp
Runamok
19
brand power
34
4
products
7
2
categories
1
5
grocers
11
$1.53
price per fl oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Camp▭ Runamok
Distribution · 30% of score21·46
C
R
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Camp
only Runamok
no top category Camp doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Camp · Runamok
