Canaan Fair Trade vs California Olive Ranch · Bay Area shelf head-to-head
Canaan Fair Trade and California Olive Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Olive Ranch carries more Brand PowerCalifornia Olive Ranch is in more Bay Area grocersCalifornia Olive Ranch fields the deeper lineupCanaan Fair Trade sits further up the premium end
Canaan Fair Trade
California Olive Ranch
14
brand power
51
8
products
20
3
categories
2
3
subcategories
3
4
grocers
19
$2.38
price per fl oz
$1.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canaan Fair Trade▭ California Olive Ranch
Distribution · 30% of score17·79
C
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canaan Fair Trade
only California Olive Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Canaan Fair Trade · 1
only California Olive Ranch · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canaan Fair Trade · California Olive Ranch
