C&h vs Dr. Oetker · Bay Area shelf head-to-head
C&h and Dr. Oetker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerC&h is in more Bay Area grocersC&h fields the deeper lineup
C&h
Dr. Oetker
47
brand power
27
17
products
8
3
categories
2
4
subcategories
3
13
grocers
4
$5.28
avg price
$5.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C&h▭ Dr. Oetker
Distribution · 30% of score54·17
D
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dr. Oetker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C&h · Dr. Oetker