C&h vs Imperial Sugar · Bay Area shelf head-to-head
C&h and Imperial Sugar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerC&h is in more Bay Area grocersC&h fields the deeper lineup
C&h
Imperial Sugar
47
brand power
16
17
products
3
3
categories
1
4
subcategories
1
13
grocers
1
$5.28
avg price
$25.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C&h▭ Imperial Sugar
Distribution · 30% of score54·4
I
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Imperial Sugar
no top category C&h doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C&h · Imperial Sugar
