C&h vs Sugar In The Raw · Bay Area shelf head-to-head
C&h and Sugar In The Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
C&h carries more Brand PowerC&h is in more Bay Area grocersC&h fields the deeper lineup
C&h
Sugar In The Raw
47
brand power
23
17
products
5
3
categories
1
4
subcategories
1
13
grocers
8
19.5¢
price per oz
22.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C&h▭ Sugar In The Raw
Distribution · 30% of score54·33
S
carried in 13 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C&h
only Sugar In The Raw
no top category C&h doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C&h · Sugar In The Raw
