Candy Kittens vs Smartsweets · Bay Area shelf head-to-head
Candy Kittens and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smartsweets carries more Brand PowerSmartsweets is in more Bay Area grocersSmartsweets fields the deeper lineupSmartsweets sits further up the premium end
Candy Kittens
Smartsweets
20
brand power
37
9
products
13
1
categories
2
2
subcategories
6
5
grocers
13
$1.55
price per oz
$2.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Candy Kittens▭ Smartsweets
Distribution · 30% of score21·54
C
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Candy Kittens
no top category Smartsweets doesn’t also play in.
only Smartsweets
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Candy Kittens · 3
only Smartsweets · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Candy Kittens · Smartsweets
