Canyon Bakehouse vs Wonder Bread · Bay Area shelf head-to-head
Canyon Bakehouse and Wonder Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Canyon Bakehouse carries more Brand PowerCanyon Bakehouse is in more Bay Area grocersCanyon Bakehouse fields the deeper lineupCanyon Bakehouse sits further up the premium end
Canyon Bakehouse
Wonder Bread
41
brand power
14
18
products
6
2
categories
3
9
subcategories
4
14
grocers
7
58.4¢
price per oz
22.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canyon Bakehouse▭ Wonder Bread
Distribution · 30% of score58·29
W
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canyon Bakehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Canyon Bakehouse · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canyon Bakehouse · Wonder Bread