Cape Cod vs Herr's · Bay Area shelf head-to-head
Cape Cod and Herr's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cape Cod carries more Brand PowerCape Cod is in more Bay Area grocersCape Cod fields the deeper lineup
Cape Cod
Herr's
41
brand power
9
28
products
2
2
categories
1
11
grocers
1
$5.65
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cape Cod▭ Herr's
Distribution · 30% of score46·4
H
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cape Cod
only Herr's
no top category Cape Cod doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cape Cod · Herr's