Cape Cod vs Kettle Brand · Bay Area shelf head-to-head
Cape Cod and Kettle Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle Brand carries more Brand PowerKettle Brand is in more Bay Area grocersKettle Brand fields the deeper lineup
Cape Cod
Kettle Brand
41
brand power
56
28
products
52
2
categories
1
2
subcategories
2
11
grocers
21
81.1¢
price per oz
98.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cape Cod▭ Kettle Brand
Distribution · 30% of score46·88
carried in 11 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cape Cod
only Kettle Brand
no top category Cape Cod doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cape Cod · 1
only Kettle Brand · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cape Cod · Kettle Brand
