Cape Cod vs Miss Vickie's · Bay Area shelf head-to-head
Cape Cod and Miss Vickie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cape Cod carries more Brand PowerCape Cod is in more Bay Area grocersCape Cod fields the deeper lineupCape Cod sits further up the premium end
Cape Cod
Miss Vickie's
41
brand power
24
28
products
11
2
categories
1
2
subcategories
2
11
grocers
3
81.1¢
price per oz
60.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cape Cod▭ Miss Vickie's
Distribution · 30% of score46·13
M
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cape Cod
only Miss Vickie's
no top category Cape Cod doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cape Cod · Miss Vickie's
