Cape Cod vs Pringles · Bay Area shelf head-to-head
Cape Cod and Pringles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cape Cod is in more Bay Area grocersPringles fields the deeper lineupCape Cod sits further up the premium end
Cape Cod
Pringles
41
brand power
39
28
products
33
2
categories
1
2
subcategories
3
11
grocers
10
81.1¢
price per oz
70.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cape Cod▭ Pringles
Distribution · 30% of score46·42
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cape Cod
only Pringles
no top category Cape Cod doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cape Cod · 2
only Pringles · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cape Cod · Pringles
