Cape Cod vs Ruffles · Bay Area shelf head-to-head
Cape Cod and Ruffles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cape Cod carries more Brand PowerCape Cod is in more Bay Area grocersCape Cod fields the deeper lineup
Cape Cod
Ruffles
41
brand power
36
28
products
23
2
categories
1
11
grocers
9
81.1¢
price per oz
82.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cape Cod▭ Ruffles
Distribution · 30% of score46·38
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cape Cod
only Ruffles
no top category Cape Cod doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cape Cod · 3
only Ruffles · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cape Cod · Ruffles
