Cape Cod vs Torres · Bay Area shelf head-to-head
Cape Cod and Torres, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Torres is in more Bay Area grocersCape Cod fields the deeper lineupTorres sits further up the premium end
Cape Cod
Torres
41
brand power
44
28
products
23
2
categories
1
2
subcategories
2
11
grocers
12
81.1¢
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cape Cod▭ Torres
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cape Cod
only Torres
no top category Cape Cod doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cape Cod · Torres
