Capri Sun vs Arizona · Bay Area shelf head-to-head
Capri Sun and Arizona, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arizona fields the deeper lineupCapri Sun sits further up the premium end
Capri Sun
Arizona
37
brand power
41
22
products
42
4
categories
3
6
subcategories
9
8
grocers
8
9.5¢
price per fl oz
5.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capri Sun▭ Arizona
Distribution · 30% of score33·33
C
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Capri Sun
only Arizona
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Capri Sun · 3
only Arizona · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capri Sun · Arizona
