Capri Sun vs Honest Kids · Bay Area shelf head-to-head
Capri Sun and Honest Kids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Capri Sun carries more Brand PowerHonest Kids is in more Bay Area grocersCapri Sun fields the deeper lineup
Capri Sun
Honest Kids
37
brand power
30
22
products
8
4
categories
2
6
subcategories
5
8
grocers
10
9.5¢
price per fl oz
11.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capri Sun▭ Honest Kids
Distribution · 30% of score33·42
C
H
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score84·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Capri Sun
only Honest Kids
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Capri Sun · 4
only Honest Kids · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capri Sun · Honest Kids
