Cara Mia vs Italbrand · Bay Area shelf head-to-head
Cara Mia and Italbrand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italbrand carries more Brand PowerItalbrand is in more Bay Area grocersItalbrand fields the deeper lineupCara Mia sits further up the premium end
Cara Mia
Italbrand
15
brand power
53
3
products
21
1
categories
6
7
grocers
14
60.8¢
price per oz
63.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cara Mia▭ Italbrand
Distribution · 30% of score29·58
C
I
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cara Mia
no top category Italbrand doesn’t also play in.
only Italbrand
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cara Mia · 3
only Italbrand · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cara Mia · Italbrand