Carbone vs Don Antonio · Bay Area shelf head-to-head
Carbone and Don Antonio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersCarbone fields the deeper lineup
Carbone
Don Antonio
47
brand power
26
26
products
11
1
categories
2
3
subcategories
2
15
grocers
4
53.3¢
price per oz
52.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carbone▭ Don Antonio
Distribution · 30% of score63·17
D
carried in 15 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carbone
no top category Don Antonio doesn’t also play in.
only Don Antonio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carbone · Don Antonio
