Carbone vs Fody · Bay Area shelf head-to-head
Carbone and Fody, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersCarbone fields the deeper lineup
Carbone
Fody
47
brand power
23
26
products
6
1
categories
4
3
subcategories
5
15
grocers
3
53.3¢
price per oz
51.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carbone▭ Fody
Distribution · 30% of score63·13
F
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carbone
no top category Fody doesn’t also play in.
only Fody
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carbone · Fody
