Carl's Gourmet vs Badia Spices · Bay Area shelf head-to-head
Carl's Gourmet and Badia Spices, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Badia Spices carries more Brand PowerBadia Spices is in more Bay Area grocersBadia Spices fields the deeper lineupCarl's Gourmet sits further up the premium end
Carl's Gourmet
Badia Spices
12
brand power
43
5
products
36
1
categories
4
1
subcategories
18
3
grocers
9
$2.47
price per oz
$1.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carl's Gourmet▭ Badia Spices
Distribution · 30% of score13·38
C
B
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carl's Gourmet
no top category Badia Spices doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carl's Gourmet · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carl's Gourmet · Badia Spices