Casa Chicas vs Saucy Gourmet · Bay Area shelf head-to-head
Casa Chicas and Saucy Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Chicas carries more Brand PowerCasa Chicas is in more Bay Area grocersSaucy Gourmet sits further up the premium end
Casa Chicas
Saucy Gourmet
35
brand power
23
10
products
11
4
categories
1
7
grocers
2
64.7¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Chicas▭ Saucy Gourmet
Distribution · 30% of score29·8
S
carried in 7 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casa Chicas
only Saucy Gourmet
no top category Casa Chicas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Casa Chicas · 6
only Saucy Gourmet · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Chicas · Saucy Gourmet