Casa Chicas vs Tatemada · Bay Area shelf head-to-head
Casa Chicas and Tatemada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Chicas carries more Brand PowerCasa Chicas is in more Bay Area grocers
Casa Chicas
Tatemada
35
brand power
28
10
products
8
4
categories
3
7
grocers
4
64.7¢
price per oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Chicas▭ Tatemada
Distribution · 30% of score29·17
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casa Chicas
only Tatemada
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Casa Chicas · 5
only Tatemada · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Chicas · Tatemada
