Casa Chicas vs Tostitos · Bay Area shelf head-to-head
Casa Chicas and Tostitos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tostitos carries more Brand PowerTostitos is in more Bay Area grocersTostitos fields the deeper lineupCasa Chicas sits further up the premium end
Casa Chicas
Tostitos
35
brand power
47
10
products
32
4
categories
3
7
grocers
11
64.7¢
price per oz
47.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Chicas▭ Tostitos
Distribution · 30% of score29·46
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casa Chicas
only Tostitos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Casa Chicas · 2
only Tostitos · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Chicas · Tostitos
