Casa Linda Kitchens vs Frontera · Bay Area shelf head-to-head
Casa Linda Kitchens and Frontera, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frontera carries more Brand PowerFrontera is in more Bay Area grocersFrontera fields the deeper lineup
Casa Linda Kitchens
Frontera
12
brand power
34
2
products
11
1
categories
4
1
subcategories
6
5
grocers
7
44.2¢
price per oz
46.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Linda Kitchens▭ Frontera
Distribution · 30% of score21·29
C
F
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casa Linda Kitchens
no top category Frontera doesn’t also play in.
only Frontera
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Casa Linda Kitchens · 2
only Frontera · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Linda Kitchens · Frontera
