Casa Sanchez vs Zack's Mighty · Bay Area shelf head-to-head
Casa Sanchez and Zack's Mighty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Sanchez carries more Brand PowerCasa Sanchez is in more Bay Area grocersCasa Sanchez fields the deeper lineupZack's Mighty sits further up the premium end
Casa Sanchez
Zack's Mighty
57
brand power
25
20
products
10
4
categories
2
16
grocers
7
50.6¢
price per oz
97.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Sanchez▭ Zack's Mighty
Distribution · 30% of score67·29
Z
carried in 16 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casa Sanchez
only Zack's Mighty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Sanchez · Zack's Mighty
