Castello vs Marieke Gouda · Bay Area shelf head-to-head
Castello and Marieke Gouda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Castello carries more Brand PowerCastello is in more Bay Area grocersCastello fields the deeper lineupMarieke Gouda sits further up the premium end
Castello
Marieke Gouda
37
brand power
14
17
products
3
1
categories
1
7
subcategories
1
11
grocers
3
99.3¢
price per oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castello▭ Marieke Gouda
Distribution · 30% of score46·13
M
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castello
no top category Marieke Gouda doesn’t also play in.
only Marieke Gouda
no top category Castello doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castello · Marieke Gouda