Castello vs Marieke's · Bay Area shelf head-to-head
Castello and Marieke's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Castello carries more Brand PowerCastello is in more Bay Area grocersCastello fields the deeper lineup
Castello
Marieke's
37
brand power
12
17
products
2
1
categories
1
7
subcategories
1
11
grocers
2
$7.49
avg price
$10.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castello▭ Marieke's
Distribution · 30% of score46·8
M
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castello
no top category Marieke's doesn’t also play in.
only Marieke's
no top category Castello doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castello · Marieke's