Castello vs Queso Mama · Bay Area shelf head-to-head
Castello and Queso Mama, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Castello carries more Brand PowerCastello is in more Bay Area grocersCastello fields the deeper lineup
Castello
Queso Mama
37
brand power
12
17
products
3
1
categories
1
7
subcategories
1
11
grocers
2
$7.49
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castello▭ Queso Mama
Distribution · 30% of score46·8
Q
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castello
no top category Queso Mama doesn’t also play in.
only Queso Mama
no top category Castello doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castello · Queso Mama