Celsius vs Melting Forest · Bay Area shelf head-to-head
Celsius and Melting Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineupMelting Forest sits further up the premium end
Celsius
Melting Forest
52
brand power
36
36
products
21
1
categories
3
14
grocers
5
29.5¢
price per fl oz
35.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Melting Forest
Distribution · 30% of score58·21
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Melting Forest doesn’t also play in.
only Melting Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Melting Forest
