Celsius vs VUUM · Bay Area shelf head-to-head
Celsius and VUUM, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineup
Celsius
VUUM
52
brand power
18
36
products
6
1
categories
2
14
grocers
1
$5.52
avg price
$0.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ VUUM
Distribution · 30% of score58·4
V
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category VUUM doesn’t also play in.
only VUUM
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · VUUM
