Censea vs Seapak · Bay Area shelf head-to-head
Censea and Seapak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seapak carries more Brand PowerSeapak is in more Bay Area grocersSeapak fields the deeper lineup
Censea
Seapak
22
brand power
34
8
products
12
1
categories
2
1
subcategories
4
3
grocers
7
80.5¢
price per oz
95.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Censea▭ Seapak
Distribution · 30% of score13·29
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Censea
no top category Seapak doesn’t also play in.
only Seapak
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Censea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Censea · Seapak
