Central Milling Company vs Teff Co · Bay Area shelf head-to-head
Central Milling Company and Teff Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Central Milling Company carries more Brand PowerCentral Milling Company is in more Bay Area grocersCentral Milling Company fields the deeper lineupTeff Co sits further up the premium end
Central Milling Company
Teff Co
33
brand power
20
11
products
3
3
categories
2
7
subcategories
2
3
grocers
1
$11.67
avg price
$81.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Central Milling Company▭ Teff Co
Distribution · 30% of score13·4
T
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Central Milling Company
only Teff Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Central Milling Company · 2
only Teff Co · 0
no exclusive doors — everywhere Teff Co is, Central Milling Company is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Central Milling Company · Teff Co