Cerebelly vs Kekoa Foods · Bay Area shelf head-to-head
Cerebelly and Kekoa Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cerebelly carries more Brand PowerCerebelly is in more Bay Area grocersCerebelly fields the deeper lineupKekoa Foods sits further up the premium end
Cerebelly
Kekoa Foods
38
brand power
18
19
products
6
3
categories
1
5
grocers
2
$4.31
avg price
$3.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cerebelly▭ Kekoa Foods
Distribution · 30% of score21·8
C
K
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cerebelly
only Kekoa Foods
no top category Cerebelly doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cerebelly · 4
only Kekoa Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cerebelly · Kekoa Foods
