Certified Angus Beef vs ORGANIC RANCHER · Bay Area shelf head-to-head
Certified Angus Beef and ORGANIC RANCHER, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Certified Angus Beef carries more Brand PowerCertified Angus Beef is in more Bay Area grocersCertified Angus Beef fields the deeper lineup
Certified Angus Beef
ORGANIC RANCHER
41
brand power
24
20
products
8
1
categories
3
3
grocers
1
$42.60
avg price
$15.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Certified Angus Beef▭ ORGANIC RANCHER
Distribution · 30% of score13·4
C
O
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Certified Angus Beef
no top category ORGANIC RANCHER doesn’t also play in.
only ORGANIC RANCHER
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Certified Angus Beef · 3
only ORGANIC RANCHER · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Certified Angus Beef · ORGANIC RANCHER