Cesar vs Pedigree · Bay Area shelf head-to-head
Cesar and Pedigree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cesar carries more Brand PowerPedigree is in more Bay Area grocersCesar fields the deeper lineupCesar sits further up the premium end
Cesar
Pedigree
37
brand power
31
24
products
19
1
categories
2
2
subcategories
3
7
grocers
8
70.2¢
price per oz
22.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cesar▭ Pedigree
Distribution · 30% of score29·33
C
P
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score86·79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cesar
no top category Pedigree doesn’t also play in.
only Pedigree
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cesar · 2
only Pedigree · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cesar · Pedigree
