Chaibaba vs Lipton · Bay Area shelf head-to-head
Chaibaba and Lipton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersLipton fields the deeper lineup
Chaibaba
Lipton
0
brand power
57
2
products
37
1
categories
5
2
subcategories
11
2
grocers
14
$11.32
avg price
$5.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chaibaba▭ Lipton
Distribution · 30% of score8·58
C
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chaibaba
no top category Lipton doesn’t also play in.
only Lipton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chaibaba · Lipton