Challenge vs Plugra · Bay Area shelf head-to-head
Challenge and Plugra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Challenge carries more Brand PowerChallenge is in more Bay Area grocersChallenge fields the deeper lineupChallenge sits further up the premium end
Challenge
Plugra
28
brand power
21
8
products
3
2
categories
1
3
subcategories
2
9
grocers
8
66.3¢
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Challenge▭ Plugra
Distribution · 30% of score38·33
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Challenge
only Plugra
no top category Challenge doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Challenge · 3
only Plugra · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Challenge · Plugra
