Charles Chocolates vs Fine & Raw · Bay Area shelf head-to-head
Charles Chocolates and Fine & Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerCharles Chocolates is in more Bay Area grocersFine & Raw fields the deeper lineupFine & Raw sits further up the premium end
Charles Chocolates
Fine & Raw
49
brand power
38
30
products
51
2
categories
3
3
subcategories
3
15
grocers
3
$2.75
price per oz
$3.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Fine & Raw
Distribution · 30% of score63·13
F
carried in 15 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
only Fine & Raw
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Fine & Raw
