Charles Chocolates vs Lily's · Bay Area shelf head-to-head
Charles Chocolates and Lily's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates is in more Bay Area grocers
Charles Chocolates
Lily's
49
brand power
48
30
products
28
2
categories
5
3
subcategories
6
15
grocers
14
$2.75
price per oz
$2.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Lily's
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
no top category Lily's doesn’t also play in.
only Lily's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Charles Chocolates · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Lily's
