Charles Chocolates vs Skinnydipped · Bay Area shelf head-to-head
Charles Chocolates and Skinnydipped, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Charles Chocolates
Skinnydipped
49
brand power
46
30
products
15
2
categories
4
3
subcategories
5
15
grocers
14
$2.77
price per fl oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Skinnydipped
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
no top category Skinnydipped doesn’t also play in.
only Skinnydipped
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Charles Chocolates · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Skinnydipped
