Charles Chocolates vs Unreal · Bay Area shelf head-to-head
Charles Chocolates and Unreal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unreal carries more Brand PowerUnreal is in more Bay Area grocersCharles Chocolates fields the deeper lineupCharles Chocolates sits further up the premium end
Charles Chocolates
Unreal
49
brand power
58
30
products
25
2
categories
4
15
grocers
21
$2.77
price per fl oz
$2.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Unreal
Distribution · 30% of score63·88
carried in 15 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
no top category Unreal doesn’t also play in.
only Unreal
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Charles Chocolates · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Unreal
