Cheese Brothers vs Roth · Bay Area shelf head-to-head
Cheese Brothers and Roth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheese Brothers carries more Brand PowerRoth is in more Bay Area grocersCheese Brothers fields the deeper lineupCheese Brothers sits further up the premium end
Cheese Brothers
Roth
33
brand power
12
48
products
3
2
categories
2
7
subcategories
2
1
grocers
3
$11.68
avg price
$6.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheese Brothers▭ Roth
Distribution · 30% of score4·13
C
R
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score98·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheese Brothers
only Roth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cheese Brothers · 1
only Roth · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheese Brothers · Roth
