Cheetos vs Hippeas · Bay Area shelf head-to-head
Cheetos and Hippeas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippeas is in more Bay Area grocersCheetos fields the deeper lineupHippeas sits further up the premium end
Cheetos
Hippeas
45
brand power
44
37
products
19
3
categories
3
9
grocers
16
82.2¢
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheetos▭ Hippeas
Distribution · 30% of score38·67
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cheetos
only Hippeas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheetos · 3
only Hippeas · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheetos · Hippeas
